As social media sucks up ever more of our time and attention, marketers are scrambling to find ways to listen in on what people are saying about them, engage them in conversations, and track the results. And ideally they don't want to do that with a gazillion different products–which is driving a lot of the companies providing them into each other's arms.

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Social Media Management Acquisitions Rage On As Sprinklr Buys TBG Digital