Monthly Archives: December 2009

What's the biggest mistake a community manager can make? |

We've put the question to leading community managers across the world, and they have outlined the classic community clangers that we should all avoid. Lack of engagement. Toby Metcalfe, Community Manager and Social

Social media as a crisis management tool | – FreshMinds

I have a client who once said to me: “We want to use social media to attract more complaints”.

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Social media as a crisis management tool | – FreshMinds

2010: Community Management predictions | – FreshNetworks

As is traditional at this time of year, we've been looking back over 2009 and all the enormous leaps of innovation and learning that have happened in the social media space. For some of us old, creaking community managers